Instead of navigating menus or typing with a remote control, guests can use the microphone of the TV remote control to have a conversation with the AI chatbot. Bookings can be made for excursions, restaurants, spa, fitness, beauty salon, or onboard events. The chatbot understands natural speech in multiple languages. Availability is displayed in real time and bookings are completed instantly.

AI-powered personalized sales recommendations suggest relevant onboard activities and services based on guest profiles, preferences, and historical behavior. Instead of generic promotions, each guest receives tailored suggestions aligned with individual interests, increasing purchases and supporting better capacity utilization across onboard services.

MXP In-Cabin iTV runs natively on all Smart TVs. Alternatively, for older TVs an inexpensive set-top box is available.

Key Benefits

• Increased Onboard Revenue – Turns every cabin TV into a 24/7 AI-driven self-service sales channel.
• Higher Guest Satisfaction – Personalized recommendations match guest interests and preferences with relevant onboard activities.
• Greater Guest Convenience – Enables natural voice booking directly from the cabin.
• Improved Capacity Utilization – Timed recommendations help fill remaining vacancies across onboard services

With MXP iTV, the cabin TV is no longer limited to entertainment and information. MXP positions in-cabin iTV as a centrally managed, data-driven revenue channel aligned with the cruise line’s commercial strategy.

Beyond increasing sales, MXP iTV also provides access to all media content, including video on demand, satellite TV, radio, and recorded announcements, as well as all content from the standard MXP365 Guest App. AI-driven promotional carousels are fully integrated into iTV and digital signage. Last but not least, device management of all TVs on board is centrally managed.

MXP iTV is unique as an enterprise solution. All operational data and content (photos and descriptions) are already managed within the MXP Enterprise Platform. Content, pricing, and campaigns can be centrally managed from the office ashore, ensuring a consistent look and feel across the fleet while reducing operational complexity.

About MXP

MXP is the award-winning and innovative software partner for the global cruise industry, delivering the leading MXP Enterprise Platform designed specifically for cruise operations. With over 400 installations across more than 60 cruise brands, MXP has become the go-to solution for increasing revenue, enhancing the guest experience, and supporting end-to-end operations onboard and ashore.
Learn more at www.mxp.com and follow MXP on LinkedIn for the latest company and product updates.