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A cruise guest sits on a bed in a cabin, holding a remote and speaking to the TV. On the screen, the MXP365 interface displays excursion options. A speech bubble shows the MXP AI chatbot responding with a friendly face. The scene illustrates voice-based interaction with the cruise TV system.

MXP Launches Voice-enabled AI Chatbot for iTV

Enhance guest journeys with seamless voice interaction.

MXP presents a new milestone in digital cruise interaction: a multilingual, voice-enabled AI chatbot fully integrated into the MXP365 guest mobile/web solution.

MXP365 is cutting-edge, cloud-based web and mobile software delivering a rich end-to-end digital guest experience in a single system. With MXP365, guests can easily book tours, packages, wellness services, and dining, update preferences and allergens, complete check-in online, and access important information pre-cruise, on board, and post-cruise.

The AI-powered chatbot personalizes this experience through intuitive, voice-based interaction across all devices. It enables guests to ask questions, make bookings, or retrieve cruise-specific information using natural speech – without navigating complex menus or input fields.

Unlike static question-answer models, the MXP Chatbot understands context and natural phrasing, delivering responses based on live data drawn from a structured, cruise-specific knowledge base – ensuring consistency and accuracy.

Fully integrated into the MXP365 Guest App and the MXP Enterprise Platform, the voice-enabled chatbot benefits from the integrated MXP content management system and dynamic updates of the underlying data.

Key Features

  • Up-to-Date Cruise-Specific Data – Cruise-specific data augmentation enables the AI engine to deliver accurate responses
  • Make pre-cruise and onboard purchases – Increase sales using verbal interaction
  • Multilingual Voice Communication – Natural communication for bookings, questions, and support
  • iTV Integration – Talk to your TV to get answers and make bookings

“This new feature changes the way guests can interact pre-cruise and on board,” says Aneta Ivanovska, Director Artificial Intelligence at MXP. “This cutting-edge solution adds tangible benefits to the guest experience.”

MXP is the award-winning and innovative software partner for the global cruise industry, delivering the leading MXP Enterprise Platform designed specifically for cruise operations. With over 400 installations across more than 60 cruise brands, MXP has become the go-to solution for increasing revenue, enhancing the guest experience, and supporting end-to-end operations onboard and ashore.

For more information, please contact:
Johanna Schaupp, Senior Digital Marketing Lead
Email: info@mxp.com

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