Cruise lines often face fragmented systems, delayed updates, and missed chances to connect with guests. With MXP365 Messaging guests receive timely updates, tailored information, and personalized promotions through the MXP365 app, MXP iTV, and MXP digital signage.  With AI-driven recommendations and instant promotions, MXP365 Messaging inspires guests to explore exciting activities and onboard experiences.

Key Benefits

• Personalized guest experience – Individual recommendations make guests feel recognized.
• Revenue growth – promotion of vacancies, upgrades and packages increases sales.
• Operational efficiency – push alerts inform guests of last-minute changes.
• Efficient group communication – tailored updates simplify coordination for large parties and themed events.

“Besides MXP365 Messaging unlocking new revenue opportunities, the ships benefit from enhanced operational capabilities.” – Nancy Schwarze, Product Owner MXP365”

With MXP365 Messaging, cruise lines strengthen their position as digital leaders in guest communication – setting new standards for efficiency, engagement, and growth across the industry. The MXP365 Digital Guest Journey is offered as a cloud-based or on-premise solution, giving cruise lines a new set of tools.

About MXP

MXP is the award-winning and innovative software partner for the global cruise industry, delivering the leading MXP Enterprise Platform designed specifically for cruise operations. With over 400 installations across more than 60 cruise brands, MXP has become the go-to solution for increasing revenue, enhancing the guest experience, and supporting end-to-end operations onboard and ashore. For more information, visit https://mxp.com/ and follow us at https://linkedin.com/company/mxp-software