MXP Modules

MXP365 Guest app

Provide guests with the highest level of convenient self-service

MXP365 - the feature-rich cruise line branded BYOD app providing guests with the highest level of convenient self-service

MXP365 empowers cruise lines to deliver a personalized and seamless digital guest journey – from pre-cruise planning to onboard services and post-cruise engagement. By connecting guests with everything they need in one intuitive platform, cruise lines benefit from higher onboard revenue, reduced operational workload, and stronger brand loyalty.

Screenshot of the MXP365 platform by MarineXchange displayed on multiple devices (smartphone, tablet, laptop, and TV), showcasing a digital interface for cruise shore excursions – including booking options, availability, pricing, and detailed excursion descriptions.

MXP365 is cutting-edge, cloud-based web and mobile software delivering a rich end-to-end digital guest experience in a single system.

MXP365 Guest App

The cruise industry’s leading cloud-based guest app, delivering a seamless digital journey pre-cruise, onboard, and post-cruise with bookings, payments, real-time updates, and AI-powered services – fully integrated across mobile, iTV, kiosks, and digital signage.

MXP Portal

A centralized web portal covering the full guest journey – pre-cruise, onboard, and post-cruise – enabling online check-in, bookings, data enrichment, and AI-powered self-service, fully integrated with MXP365 and the MXP Enterprise Platform.

AI Chatbot​

The AI-powered, multilingual MXP digital assistant delivering accurate, cruise-specific answers and enabling instant bookings through natural conversation – available 24/7 across mobile, iTV, kiosks, and web.

Self-Service Kiosk

Self-service kiosks that extend MXP365 capabilities onboard, allowing guests to make reservations, book excursions, or check schedules in real time – reducing queues and crew workload while boosting engagement and sales.


iTV

Interactive in-cabin TV offering live TV, on-demand content, safety videos, personalized messaging, and seamless access to the MXP Chatbot for bookings and real-time cruise information – part of the unified MXP365 guest journey.

Digital Signage

Dynamic, branded displays integrated with MXP365 that provide real-time cruise information, personalized promotions, and onboard highlights – enhancing communication and driving guest engagement across the ship.

NEW: Messaging & Chat

The latest MXP365 features include Chat, enabling guests to connect with selected fellow travelers, and Messaging, allowing the crew to share targeted updates directly with guests. Both tools create a more personal and interactive journey, significantly enhancing the guest experience.

Why MXP365?

Mobile-first design for a seamless experience on any device

AI-powered chatbot with multilingual voice support for instant service

Boosts onboard revenue through targeted offers and early bookings

Enhances guest satisfaction with personalized, real-time interactions

Fully integrated with the MXP Enterprise Platform for end-to-end visibility

Reduces crew workload through automation and streamlined workflows

Top Features

MXP365 forms the digital guest platform within the mature and feature-rich MXP Enterprise Solution, delivering a seamless, intuitive, and consistent user experience across all devices and touchpoints. Guests access one central place to explore, plan, and personalize their journey – whether at home, en route, or already on board.

At the heart of this experience stands the MXP365 Guest App – a mobile-first, browser-based application tailored to the expectations of today’s connected travelers. The app enables guests to book excursions, reserve dining, view the onboard program, manage preferences, and stay informed in real time.

Guests can begin planning their journey before embarkation by making pre-cruise bookings for shore excursions, dining, spa, or entertainment. This early engagement boosts revenue and improves operational forecasting.

The platform operates seamlessly across smartphones, tablets, desktops, iTV, and digital signage, ensuring consistent service access and brand communication at every touchpoint.

As a white-label app, MXP365 fully adopts the cruise line’s visual identity – including logo, fonts, icons, and color palette – ensuring a continuous brand experience throughout the guest journey.

Your Benefits

  • Maximize Revenue: Increase your revenue with a wide range of booking options

  • Enhance Guest Experience: Elevate your guest experience through the app’s personalization options ensuring a memorable cruise

  • Engage Guests: Build a stronger brand loyalty with the personalization features of MXP365

  • Pre-Cruise & Onboard: Same solution is used on the website, mobile devices, digital signage, self-service kiosks and iTV. Data is synchronized in close to real-time between office and ships

  • Personalized Branding: Use the white-label design to effortlessly integrate the app with your brand’s design

  • No Upfront Costs: Fully integrated with the MXP Enterprise Platform including all content, business rules and multi-language support

  • Best Lifecycle TCO: Fully integrated with MXP – does not require external integration

Flexible Deployment – Built to Fit Your Ecosystem

Whether cruise lines prefer a standalone guest app, a branded web portal, or integration into an existing digital solution, MXP365 adapts to their needs. Its flexible architecture ensures a consistent and fully branded experience across any implementation.

Smart for Guests and Crew

MXP365 reduces crew workload by automating routine requests and streamlining service communication. The platform connects directly with Housekeeping, Hotel Maintenance, and Special Requests, simplifying internal workflows and freeing up time for guest-focused service.

Enterprise-Level Integration - One Platform, Full Visibility

As a native part of the MXP Enterprise Solution, MXP365 ensures secure, real-time data flow between ship and shore. The entire customer journey takes place in the cloud, providing a centralized and resilient infrastructure while still providing offline capabilities. The platform integrates with all MXP modules such as PMS, POS, Itinerary and Tour Management, eliminating data silos and enabling full operational transparency.

Built for Now - Ready for What’s Next

MXP365 evolves with guest expectations and industry needs. Cruise lines benefit from scalable architecture, centralized configuration, and flexible feature rollout. Guests enjoy a digital experience aligned with the standards of modern travel – personalized, seamless, and fully connected.