MXP Digital Customer Journey
MXP365
Transform your digital guest experience with MXP365, delivering seamless digital interactions, instant AI assistance, and personalized services across every step of the customer journey.
MXP365 - the feature-rich cruise line branded BYOD app providing guests with the highest level of convenient self-service
MXP365 empowers cruise lines to deliver a personalized and seamless digital guest journey – from pre-cruise planning to onboard services and post-cruise engagement. By connecting guests with everything they need in one intuitive platform, cruise lines benefit from higher onboard revenue, reduced operational workload, and stronger brand loyalty.
MXP365 Guest App
The cruise industry’s leading cloud-based guest app, delivering a seamless digital journey pre-cruise, onboard, and post-cruise with bookings, payments, real-time updates, and AI-powered services – fully integrated across mobile, iTV, kiosks, and digital signage.
MXP Portal
A centralized web portal covering the full guest journey – pre-cruise, onboard, and post-cruise – enabling online check-in, bookings, data enrichment, and AI-powered self-service, fully integrated with MXP365 and the MXP Enterprise Platform.
AI Chatbot
The AI-powered, multilingual MXP digital assistant delivering accurate, cruise-specific answers and enabling instant bookings through natural conversation – available 24/7 across mobile, iTV, kiosks, and web.
Self-Service Kiosk
Self-service kiosks that extend MXP365 capabilities onboard, allowing guests to make reservations, book excursions, or check schedules in real time – reducing queues and crew workload while boosting engagement and sales.
iTV
Interactive in-cabin TV offering live TV, on-demand content, safety videos, personalized messaging, and seamless access to the MXP Chatbot for bookings and real-time cruise information – part of the unified MXP365 guest journey.
Digital Signage
Dynamic, branded displays integrated with MXP365 that provide real-time cruise information, personalized promotions, and onboard highlights – enhancing communication and driving guest engagement across the ship.
NEW: Messaging & Chat
The latest MXP365 features include Chat, enabling guests to connect with selected fellow travelers, and Messaging, allowing the crew to share targeted updates directly with guests. Both tools create a more personal and interactive journey, significantly enhancing the guest experience.
Your Benefits
Elevate the digital guest journey and create measurable value for guests and crew.
Maximize Revenue
Targeted offers and early bookings increase onboard spend and drive higher revenue per guest
Instant AI Assistance
AI-powered chatbot with multilingual voice support delivers quick answers and frictionless self-service
Optimized for Every Device
Mobile-first design for a seamless experience on any device across the entire guest journey
Enhance the Guest Experience
Personalized, real-time interactions keep guests informed, engaged, and delighted throughout the cruise
Full Brand Consistency
MXP365 as white-label solution adapts to the cruise line’s visual identity for a seamless, fully branded guest journey
Crew Productivity
Automation and streamlined workflows reduce crew workload so teams can focus on high-value service
Top Features
- Fully Responsive: Optimized for every screen size
- Calendar function
- Favorite's function
- Digital Safety Drill
- Itinerary overview
- Booking of Shore Excursions, Onboard Activities, Wellness and Beauty Treatments, Fitness Courses directly via the app, web portal and ITV
- Table reservations
- Room Service
- General information like port info, opening hours, FAQs, ship info
- Digital boarding pass
- Account preference settings (e.g. food allergies, interests, etc)
- Pre-Cruise online check-in
- Maintenance Request
- Interactive deck plan
- Visitor requests
- Meal ordering / Room service via the app
- General information like port info, opening hours, FAQs, ship info
- All booking information at a glance – arrival and departure details, baggage status, immigration rules, etc
- Chat
- Push notifications as reminder and for recommendations
- And many more…
Ready to elevate your digital guest journey with MXP365?
Fully integrated with MXP, MXP365 delivers a seamless digital experience, keeping guests engaged from the first interaction to the final day on board while supporting every touchpoint with smart, intuitive technology.
Frequently Asked Questions (FAQs)
MXP365 reduces crew workload by automating routine requests and streamlining service communication. The platform connects directly with Housekeeping, Hotel Maintenance, and Special Requests, simplifying workflows and freeing up time for guest-focused service.
MXP365 adapts to any setup – standalone guest app, branded web portal, or full integration into an existing digital ecosystem. Its flexible architecture ensures a consistent and fully branded experience across all implementations.
As a native part of the MXP Enterprise Solution, MXP365 ensures secure, real-time data flow between ship and shore. The entire guest journey runs in the cloud, providing centralized, resilient infrastructure with offline capabilities. The platform integrates with modules such as PMS, POS, Itinerary and Tour Management for complete operational transparency.
MXP365 evolves with modern travel standards and industry trends. Cruise lines benefit from scalable architecture, centralized configuration, and flexible feature rollout, enabling a personalized, seamless digital experience.
Yes. MXP365 fully adapts to each cruise line’s brand. The white-label design mirrors logo, fonts, colors, and style, creating a consistent and fully branded experience throughout the entire guest journey.
MXP365 provides one unified solution across website, mobile, digital signage, kiosks, and iTV. Data syncs securely in real-time between ship and shore, eliminating external dependencies and ensuring long-term operational stability.